Brand Ethos

Naughton & Wilson

Naughton and Wilson is a British fragrance brand created by English fragrance reviewer Dan Naughton and Scottish entrepreneur Matt Wilson.  Our aim in creating our first fragrance was to create the ultimate fougere scent, capturing the best facets of classic European masculine fragrances whilst being versatile and relevant today. A classic fragrance for modern times.

Through our collaboration with the renowned English perfumer John Stephen our vision became reality. He has a long and illustrious history in the fragrance industry and has even created bespoke perfumes for the English Royal Family.

We are delighted with the fantastic critical reception which the fragrance has received and excited to produce more classically inspired modern fragrances for men and women.

Our fragrance house is committed to using the highest quality ingredients and creating scents which are timeless, sophisticated and unique in equal measure.

Classic Perfume

Our perfumes carry a classic style.

The Perfumer

With over 50 years in the industry, our perfumer is highly regarded in the world of perfumery.



We use the highest quality raw ingredients available to us.


We believe presentation is important, so we deliver our perfume in stylishly designed bottles with premium custom caps and metalic labels.

Bon Viveur

From Naughton and Wilson

Our second fragrance will continue Naughton and Wilson’s mission to create refined and sophisticated fragrances with a classic feel.

Bon Viveur is a fresh, vibrant and elegant scent which sits perfectly alongside the reassuring gentlemanly charm of our first release Gravitas Pour Homme.

Perfumer John Stephen has delivered a perfect sequel.

We will reveal the full fragrance note breakdown shortly.

Release date: Spring 2021.

Creative Director

About Dan Naughton AKA MrSmelly1977.

Dan Naughton is a well known YouTube fragrance reviewer, he currently has one of the most followed YouTube fragrance channel in the UK with around 30,000 subscribers.

After years of reviewing and wearing other brand’s creations Dan has decided it is the right time to put his knowledge and expertise to good use and create his own brand with the help of the Scottish fragrance entrepreneur Matt Wilson and English Master Perfumer John Stephen.


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Bon Viveur

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Bon Viveur is a Citrus/Chypre fragrance created by English master perfumer John Stephen.
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