It is January 2020 and we are excited
to be putting everything together to start shipping Gravitas Pour Homme
out to those who ordered via Kickstarter.
The last month or two has seen us
receive great video reviews from YouTubers like AC from Smells Good,
Wafts from the Loft, The Fragrance Apprentice, Smurfygurly and Daver
from the Fragrance Bros.
The written review from Miguel Matos on Fragrantica website was another great moment for us.
It has been a long road from
conception to the imminent release of the fragrance. Meetings with
potential backers and trips to the Cotswolds to meet perfumer John
Stephen were punctuated by a steady stream of videos by creative
director Dan Naughton on the MrSmelly1977 YouTube channel and much
behind the scenes work on sourcing the packaging for the product.
With several YouTubers now releasing
fragrances we are excited to be part of this trend but also happy that
we have a very distinct brand which is centred on classical perfumery
and an English sense of elegance.
The name Gravitas Pour Homme was
chosen to convey the sense of maturity and confidence that we hoped the
fragrance would convey. Of course, men of any age can wear the fragrance
as can women too!
The notes we selected with John
Stephen are some of the most quintessential fougere accords and, whilst
we cannot claim to have entered any unchartered stylistic territory, we
feel the perfume stands alongside some of the best
aromatic fougeres currently available. There is also something new and
unique about this classically themed Extrait de Parfum.
The fresh tones of bergamot and
mandarin are underpinned by aromatic lavender in an arresting opening.
Smooth cardamom mixes with spicy coriander and pepper in the heart of
the fragrance. The base of patchouli, oak moss, ambergris
and vanilla is classically masculine with an undertone of seductive
Reviewers have compared the fragrance to some of our favourite classic masculine scents and we are happy to be mentioned alongside some of the best niche fragrances. However, what is clear is that different people experience the fragrance very differently and draw different comparisons. We feel that this is due to the refinement and complexity of this enigmatic and captivating creation.
The engraved gold plaque that we have
selected for the label on the bottle is suitable for a fragrance named
Gravitas. So too is the heavyweight engraved gold lid and the simple yet
elegant bottle design. The box we have designed
is simple and attractive with the baroque logo we chose proudly
displayed alongside the script.
We are very excited to get our hands
on the finished product and to ship it to our first customers. 2020 will
see us looking to bring this wonderful scent to new customers around
the world. Also, we are already in the process
of composing the next release from Naughton & Wilson which will be
revealed in spring of 2020.
Watch this space!